The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India
The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing...
Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities
The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s...
Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets...
Havas Group introduces programmatic trading platform Adcity Solution
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
