This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across...
The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution...
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
The DOOH major has signed up as a sponsor partner to reinforce its industry leadership in the data-driven DOOH space
