G. Ajay Row will be participating in a panel discussion on the theme of ‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
The DOOH major has signed up as a sponsor partner to reinforce its industry leadership in the data-driven DOOH space
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
DAN brings data and programmatic functions under one roof; will be led by Gautam
The agency has been hired to unlock new consumer connections and maximise returns on media investments
The mandate includes media investment and strategic partnership across media formats
Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account
The agency will handle the entire traditional media mandate for insurance life company
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
