Results For "Data-Driven"
9 News Found
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
In Digital OOH By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
TaxiTop takes data driven approach for cab branding
In OOH News By Pray Jani - October 30, 2019
A Kolkata based start-up enters in the transit business offering DOOH with economical costing
‘Data and tech oriented OOH advertising growing in Asia’: Srikanth Ramachandran
In Gallery By - August 28, 2019
Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns
Madison Media launches Datask
In OOH News By M4G Bureau - August 23, 2019
It is an in-house data driven marketing and insights platform designed to identify and define personalized experiences at scale across creative, media and CRM
‘Data and tech oriented OOH advertising growing in Asia’
In OOH News By Pray Jani - August 02, 2019
Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns
‘New-age data driven metrics will the game-changer’
In Viewpoints By Rajiv Raghunath - January 25, 2019
Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers
Madison Media appoints Shan Jain as CSO
In OOH News By M4G Bureau - August 01, 2018
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
‘DOOH in India – Dawn of a new era is near’
In Viewpoints By Haresh Nayak - January 08, 2018
What is promising is the upward momentum building around the need of having inclusive and integrated OOH platforms which will serve the needs of today’s communication realm, which is data driven and tech oriented