The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision...
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload
This is the first time Ocean has been integrated in an all-screen broadcast sponsorship deal
It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities
