As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree...
Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign...
This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.
The bathware brand leverages the OOH medium to drive home its stand on environmental responsibility, while building brand buzz and engagement
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in...
The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
