Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

In Research By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

‘I had a dream for my company to be listed on the stock exchange’

In Viewpoints By Rajiv Raghunath - December 19, 2022

Yogesh Lakhani, Chairman & Managing Director of Bright Outdoor Media, talks about the OOH company’s business journey toward getting listed on the BSE SME Exchange, in an interview with Rajiv Raghunath. Edited excerpts:

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Roshan Publicity Founder Abdul Kader Shaikh passes away

In OOH News By M4G Bureau - July 27, 2022

Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.

Eminent Jury all set to evaluate OAA 2022 entries

In OOH News By M4G Bureau - July 11, 2022

The Jury, helmed by Santosh Padhi (Paddy) -- Chief Creative Officer of Weiden+Kennedy India -- as Chairman, comprises 35 highly accomplished brand marketers and creative leaders.

Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA

In OOH News By M4G Bureau - March 14, 2022

Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.

“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor

In OOH News By M4G Bureau - March 14, 2022

Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.

“OOH growth one of the highest in 2021,” says Sam Balsara

In OOH News By M4G Bureau - March 09, 2022

The in-person India Talks OOH Conference held on March 8 at Sahara Star in Mumbai took off on a positive and introspective note with the keynote address by Sam Balsara, Chairman of Madison World on the theme of ‘The Rise and Rise of OOH’

India Talks OOH Conference inaugurated

In OOH News By M4G Bureau - March 08, 2022

The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.