Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes...
The streaming behemoth let users submit their own images to a website which were then used for the campaign.
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
The campaign aims to address women’s struggles with ill-fitting undergarments
The brand has converted a truck into a mobile experience center that will tour various cities of India
The association will see the actor feature in Malabar's upcoming consumer campaigns
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
