Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven,...
Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding
"We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city",...
Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of...
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed...
