Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai
The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square
S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital
Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content
Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
pDOOH can bring the outdoor medium onto a level playing field with other channels
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer organisations
