Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI...
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
Wrangler has introduced the brand's fashion-cum-functionality garment collection on JCDecaux bus shelters with an attractive and engaging innovation that has a thermometer and a reading indicator...
Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of...
MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru,...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job...
Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign....
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...
Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme
