Strategic media planning to optimize on the budget and visibility of the brand is the greatest USP of the campaign.
The latest trends in soft signage, vehicle graphics, textile printing, wall coverings and other applications of large format printing were discussed at the summit.
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service...
