Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of 'Globalising...
Ashish Bhasin, Founder of The Bhasin Consulting Group, will personally mentor Connect Network Inc, with the key objective of bringing the company to global standards.
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
The inaugural awards ceremony to be held on May 25
Andy Querin will drive growth of Lamar's Canadian transit network, bringing new consumer engagement opportunities for advertisers
‘Standardisation, data focus key to OOH growth’
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.