Results For "COMMB"
15 News Found
COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data
In OOH News By Rajiv Raghunath - October 20, 2023
By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,
COMMB launches OOH-GPT Beta, harnessing the power of AI
In OOH News By M4G Bureau - August 29, 2023
“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,” says Amanda Dorenberg, President of COMMB
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
In OOH News By M4G Bureau - July 28, 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28
In OOH News By M4G Bureau - June 01, 2023
Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.
The Canadian Out-of-Home Awards announce founding partners/sponsors
In OOH News By M4G Bureau - April 26, 2023
The inaugural awards ceremony to be held on May 25
‘Standardisation, data focus key to OOH growth’
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event
In OOH News By Rajiv Raghunath - October 04, 2022
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
‘Global OOH undergoing massive digital transformation’
In Viewpoints By Rajiv Raghunath - August 24, 2022
Amanda Dorenberg, President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), shares her perspectives on the global OOH ecosystem, ad-tech trends, startups, etc., in an interview with Rajiv Raghunath.