The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana
Both the tenders will be allotted for 3 years with extendable option of up to two years
Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term
Bids will be invited for putting up digital screens on unipoles
Authorised media permitted to display advertisements as under Advertisement Bye-laws 2006
Winner of international awards, Ritu comes to Ogilvy with over 18 years of experience, having worked for major brands
The brand has initiated a major cleanliness drive using key OOH formats at the Kumbh Mela
The single-day tournament will feature six teams – representing media owning firms and agencies
3000 Welspun Quik Dry towels will be put up each day outside the changing rooms for women at the Kumbh
243 screens to be put up inside Delhi, UP and Haryana stations
