In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
The activity was live for 15 days, which saw the participation of around 152 women per society.
With over 1400 media touch points and 9,00,000 sq ft of exhaustive vinyl, it was ensured that the entire country was plastered with DSP BlackRock.
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
Khan plans to develop strong teams in all disciplines, meeting current business objectives and hopes to make Glo a top contender in the 360-degree OOH service...
The company will be solely responsible for creating unipoles and cubes at the road dividers in the main junctions across Siliguri.
The 'Leave No Trace' initiative ensured spreading the message of sustainable and pollution free environment.
