The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
Orango Solutions gearing up for bigger biz at the airport
The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
Conventional and innovative branding formats will be available at the Mela’s food court
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
The Adshel merger with oOh!media was completed 3 months earlier
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
The station branding has been taken by Bureau of Indian Standard (BIS)
The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group
Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai
