Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)
M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
Vikram will be sharing his perspectives on 'How best OOH integrates with multichannel marketing strategy'
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...
Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux's selective external growth strategy.
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,†says Rohit Markanday.
With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.
