From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.
