Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
The campaign aims to address women’s struggles with ill-fitting undergarments
The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists
The advertising veteran passed away on Tuesday in Mumbai.
Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels...
Mike will be focusing on the company’s international expansion
The company extends its media offerings with forays into DOOH space