Factors contributing to the ideal deployment of DOOH site
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for...
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by...
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.
