Amit Sinha will be sharing his perspectives in a panel discussion on 'How an evolving OOH can be pivotal to brand marketing'
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Mayhew was a winner in Ocean’s annual digital creative competition
The streaming behemoth let users submit their own images to a website which were then used for the campaign.
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
