The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on...
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
The rights will be contracted on 178 ATMs spread across all 4 zones of SDMC.
The advertising concession will be awarded for a period of 10 years covering 4,100 sq. ft
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets
The reserve price for the first year for the package covering Delhi Area is Rs 39,34,08,000, whereas the reserve price for the package for the South...
The rights shall include a gamut of media and advertising options that include static & digital media, ambient advertising and brand activation
Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations
Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.
