The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports
The company will design, develop, operate and market the airport advertising media for a period of 10 years
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years
The officials, from both parties, are going to discuss the matter in detail about station branding revenue along with some pending matters.
The transit authority calls bids for bus wraps and Modern Porta Cabin Time Keeping Booths branding for North & East areas
The media formats include glow sign boards, hoardings, boards, plates at pre-decided areas
The media rights are on side and back panels of BEST buses; rights given for 3 years
If the bidders are applying for more than one Depot/Terminal, amount can be clubbed
However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up
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