The unknown entity recently won the outdoor media rights in Ludhiana city
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
The rights will be awarded on 1,157 buses linked to 10 depots
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel
In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station
The third tender attempt has been allotted for Rs 23 crore
The 12x9 ft sized screen, allotted for advertising, targets 60,000 passengers every day
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s...
Media owners expected to provide sites at no profit margin
