The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
The tender will open on January 4, 2019
The contract will be awarded for a period of three years
The tender will be allotted for 7 years
The division is initiating discussions with the local urban bodies to sort out jurisdictional matters
The contract will be allotted on monthly license fee basis in two bid system for 3 years
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)
The tender is for digital ad displays on 100 low floor AC buses and 150 low floor non-AC buses
The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains
