Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...
The campaign was executed on 150+ OOH units across 4 major metros
EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners
The #UpgradeTohBantaHai campaign used both offline and online media.
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a...
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO...
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry...
