Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.
Pan masala brand Pan Villas executes a high recall campaign in North India
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.
Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value...
The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.
The real estate brand ties up with RMGL to spread the awareness about"Green Living.
Various OOH formats have been used to promote'Yeh Hai Aashiqui' a reality show on Bindaas.
