The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of...
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming...
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says...
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...
The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
The #UpgradeTohBantaHai campaign used both offline and online media.
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
