IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous...
The media owner recently acquired two super size hoardings of 120ft x 40ft at Bandra Reclamation.
Ambient OOH offers clients reach and depth of experience to ensure that the brand gets to the target audience.
In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
The idea behind the art installation was to showcase Gujarat as a state that has evolved as a prospering and industrial one.
