Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
DDX Asia’s second edition is set to take place on February 20 and 21, 2025 at Nesco Exhibition Centre
The campaign was executed in partnership with Times OOH
WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.
The contract is for a period of 10 years
The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.
Strategically placed at the Amar Mahal flyover, these twin 30x40 LED screens are set to capture the attention of commuters on one of Mumbai’s busiest routes.
The 3D screen is suspended at a height where visitors can enjoy the visuals without any 3D glasses
The campaign is being deployed in two phases across more than 100 digital billboards
