Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards
Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City...
Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign....
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside...
Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state...
As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero...