As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business....
Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented...
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and...
Havas Group's Global Chief Insights and Analytics Officer Maria Garrido spoke at ‘The Meaningful Brands MasterClass’ organised by the group in Mumbai to get under the...
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated...
The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video...
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global...
Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which...
Havas Group introduces programmatic trading platform Adcity Solution
The roadside campaign uses traffic, time and weather data to trigger content that is contextually relevant at each location
