The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand,...
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled...
The 9th edition of the International OOH Congress will be organised in Movenpick, Tunisia
IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being...
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
Media owners in the city have yet to be notified on the matter; fear major business losses
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the...
The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
