The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
David Payne will speak on the theme of 'How technologies can be leveraged to build solid OOH competitiveness', at the Delhi NCR Talks OOH Conference to...
Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American...
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The agency has already begun work for their new products to be launched soon.
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across...
