Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media
This expansion is designed to consolidate the manufacturing of digital billboards and digital scoreboards and allows for a new line of high-resolution tight pixel pitch digital...
The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
Goddard describes the issue of sustainability as the “elephant in the boardroom”
The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen...
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
