The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
The campaign covers 99 networked 55 HD screens. This is the first synchronised digital network executed on any Indian Metro line.
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also...
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and...
Jacques Major will take over as Director of Marketing and Communications from January 5, 2015
Interested advertising consultants and media companies are invited to bid for appointment as consultants for comprehensive development of new advertising sites and wayside amenities along NASGM...
Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand
The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up...
The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles
Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure
