The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry...
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
7 specialist agencies had pitched for the mandate
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and...
GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
The company posts 13.2% increase in service revenue at Rs 9,541 cr
