Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
Outdoor advertising expected to grow at 11.1% in 2016-17
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media...
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds...
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan...
Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city...
First 8-millimeter outdoor displays in Europe installed in Glasgow
Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently
