The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
59 billboard owners deliberate upon the ways to grow the OOH business
EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
The brand opted for light pole branding for maximum visibility
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
The 100% PVC free material is an eco-friendly option for outdoor media
The new logo reflects the broadening horizons of their business
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
Hola replaces Nima Namchu, who moved on from the agency in November last year
