The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
The brand opted for light pole branding for maximum visibility
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
BBMP has asked for more time on implementation of process governing use of eco-friendly fabric
The agency will handle the traditional, digital and OOH advertising of the two brands
The company holds the advertising rights for 7-year duration
Rapport India has planned and executed the innovative campaign
The ULB is looking to generate Rs 2 cr revenues from advertising contracts
BEST Bus branding came out as an effective option to target south Mumbai masses
