Picture Story
Festive season renders a new dash of colours to Mumbai OOH
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
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What will spur growth for Ahmedabad OOH? Industry players share their take
MMB’s new policy formalises coastal OOH, but raises the cost of entry
Havas Media Network India appoints Archana Aggarwal as Chief Growth Officer
ACKO elevates Nitin Khanna to CMO; Ashish Mishra exits after six years
Prakash Arts partners OAC as sponsor for the 20th year running
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Nykaa takes over Bandstand with a giant pink birthday cake
Beauty lovers can pull out a slice of the cake, each designed as a gift box filled with curated beauty...
Kelvinator Activates ‘Summer Paused’ at Carter Road
The activation was built to be live for 3 days
Instamart taps into festive insight with ‘InstaSona’ gold-digging OOH activation
Ahead of Akshaya Tritiya, the brand turns a cultural moment into a playful, participative on-ground experience in Hyderabad
Shaadi.com turns curiosity into conversion with interactive mehendi OOH in Delhi
The brand brings its matchmaking promise to the streets, using an engaging mehendi-led activation to redirect users to the platform
Zepto turns Poila Boishakh into a playful OOH moment
Paired with “Shubho Noboborsho from GO DESi x Zepto,” the messaging seamlessly blends brand presence with cultural relevance.
BackLite UK unveils The Knightsbridge as newest addition
The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8m x 14.4m screens, which between them...
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
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Creative Concepts
Nykaa takes over Bandstand with a giant pink birthday cake
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SustainabilityOcean Outdoor enters third year of Pinwheel partnership to build on environmental impacts
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TendersUPMRC invites bids for exclusive OOH rights on Kanpur Metro Corridor
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Innovative Use
Shaadi.com turns curiosity into conversion with interactive mehendi OOH in Delhi