The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.
The campaign reportedly spans more than 160 media assets and over 18,000 sq. ft. of advertising space.
While GRWM is widely recognised across social media as shorthand for Get Ready With Me, Flipkart gave the phrase its...
The campaign is executed by Connect Network
Instead of keeping the conflict behind closed doors, the campaign amplifies every accusation, complaint and sarcastic remark through oversized paper...
The campaign is executed by WPP Media
The strong H2 FY26 performance, coupled with strategic investments in mobility and EV infrastructure, positions Cash Ur Drive to further...
Vidhika Gupta, Managing Director, Universal Overseas talks about the company’s entry into industrial print machinery, its focus on premium UV...
Never one to shy away from exploring new OOH formats, this dairy brand from Erode, Tamil Nadu, has been quietly...
Anirban brings over 25 years of experience in integrated marketing and media effectiveness to the OAA 2026 jury panel, having...
The campaign is created by Sixty Fifth Communications
The scope of work spans TV, digital, social media, OOH and print, aimed at enhancing brand recall and expanding consumer...
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Mohit Chaudhary, Director, Five Dots Digital, shares with Media4Growth his insights on transit-led outdoor campaigns, Flipkart Minutes’ metro strategy, the...
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...