Campaigns1 week ago

Zepto and Wella bring ‘hair emergencies’ to OOH

The campaign is executed by Coral Media with Sakshi Advertising as production partner

Campaigns1 week ago

Mia by Tanishq takes to the streets with ‘Big Bling Car’

The campaign is executed by Platinum Communication

Campaigns1 week ago

London’s wildlife steals the limelight in Out of Home campaign

With creative direction by Jack McPartland, the work draws on humour and wordplay to bust some common tropes, using starlings,...

Campaigns1 week ago

Ocean Labs brings The Odyssey to life with a special build in Birmingham

Positioned above a major arterial route, the installation commands attention from thousands of motorists and commuters, turning a routine journey...

Campaigns1 week ago

OpenAI turns billboards into canvases for creativity

The campaign is running from May through August across Los Angeles, New York, Detroit, Chicago and Miami.

OAC1 day ago

Hassnain Kureshi elevated to Executive Creative Director at Posterscope India

The promotion comes as Hassnain completes 11 years with the Dentsu-owned OOH specialist, marking a significant milestone in his creative...

OAC1 day ago

Roll Dot Agency duo bags YOC 2026 title for their campaign ‘PauseBoards’ ‘

Brizel Kizzy Pinto and Mehar Arunika from Roll Dot Agency won the Young Outdoorian Creative Contest 2026 for their campaign...

OAA2 days ago

Indriya Jewels is OOH Brand of the Year & ‘Spotify Commute – Aaj Raaste Mein Kya Suna’ is Campaign of the Year in OAA 2026

Madison OOH won the maximum number of metals with 3 Gold, 8 Silver and 8 Bronze trophies, while WPP won...

OAC4 days ago

“OOH succeeds when cities succeed”

At OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland, and Partner, OOH Capital, shared how...

OAC4 days ago

Prateek Sinha highlights how AI is rewriting the economics of OOH at OAC 2026

During his keynote at OAC 2026, Prateek Sinha, Founder & Managing Partner of TheFifth.AI, explained how the OOH industry can...

OAC4 days ago

Kedar Ravangave decodes ‘Do the X’, the theme for OAC’s 20th edition

As OAC 2026 kicks off, Kedar Ravangave, AI & Business Transformation Leader, opened the convention by setting the context for...

OAC5 days ago

OAC 2026 kicks off on a new note with ‘Do The X’

The 20th edition of the Indian Out-of-Home (OOH) advertising industry's premier event, the OOH Advertising Convention (OAC), was inaugurated today...

OAC5 days ago

Anand Singh Saluja of Oppo India to join OAC 2026 panel

Anand will bring in marketer's perspective on building trust, leveraging technology and driving transparency in an increasingly data-driven advertising landscape.

Campaigns5 days ago

Chandak amplifies ‘Roar of the Rare’ with premium OOH campaign across Mumbai

Executed by MBH, the campaign leveraged RoshanSpace Brandcom's premium outdoor network to create high-impact visibility for the developer's latest luxury...

Insights5 days ago

Intelligent, connected and data-driven: LG’s vision for the future of DOOH

Manish Gundigara, Vertical Head – PSU, Infrastructure & DOOH, LG Electronics Information Display Business, shares insights on future of Indian...