The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation
Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.
The streaming giant uses cultural timing and wordplay to spotlight the new season through a bold outdoor execution.
Beauty retail platform Tira amplifies its brand presence with a premium, city-dominating outdoor rollout celebrating its newest face, Ahaan Pandey
The campaign builds on the brand’s recent myth-busting digital initiative and its immersive VR-led in-store education drive, extending the conversation...
Skyscanner playfully imagines what happens when those sixes travel even further, visually “breaking” outdoor installations across host cities and turning...
The copy read, “Dear Pakistan, Raho Ek Kadam Aage!”, a sharp play on words that worked on two levels.
As Digital Out-of-Home scales across smarter infrastructure and data-driven ecosystems, media leaders highlight how technology, content design and contextual intelligence...
Propelled by an 11.6% CAGR, the DOOH sector is becoming a dominant force for personal care and household brands.
As DOOH evolves into a context-driven, intelligence-led medium, media owners explore how design thinking, cultural relevance and spatial integration are...
The new members include companies across national media owners, OOH service providers and national OOH associations
Aman Nanda, CSO & Head of Marketing, Times OOH, pens down his thoughts on OOH, exploring how a digital-blackout break...
The billboard is installed in Los Angeles
The campaign is executed in Gurugram
The 20th edition of Out-of-Home Advertising Convention (OAC), the Indian out-of-home (OOH) advertising industry’s premier knowledge sharing and networking event,...
The larger-than-life installation turned a popular promenade into an immersive Valentine’s engagement zone.
The campaign is executed on the route to Mahakaleshwar