Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign...
With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.
Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support
The product is best suited for any closed environment such as malls, restaurants etc
OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging...
Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size....
Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It...
The campaign is executed in East London
The campaign is conceptualised by Bare Bones Collective
In its latest OOH campaign, developed by ARK Agency, the travel brand positions its ads next to existing outdoor creatives,...
The campaign is executed in Ahmedabad
The campaign is conceptualised and executed by Coral Media
Jadeblue Lifestyle India Limited's Executive Director Shambhav Chauhan has a sharp eye for what works on the street, and an...
The new appointments are made across Australia, America, Southeast Asia and ANZ
If a brand has a social media strategy on the plan then it needs to build in DOOH to make...
This consolidation brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution.
Episode 5 of M4G Talkies has Ritu Mittal, Head of Marketing & Digital, Consumer Health – South Asia, Bayer, sharing...
Podhigai Ads, The Brand Sigma and Shoutout OOH are the three verticals under the group
Phil Blonde, who describes himself as an OOH creator and Grand Prix winner and who regularly shares his observations of...
Industry bodies in the US move to modernize OOH measurement with a new pilot aimed at delivering transparent, interoperable, and...
As March rolls to a close, we at Media4Growth wrap up our special series on ‘Gender Inclusive OOH’ with this...
The congress is going to be conducted from June 3-5 in London