Presenting the most futuristic session,"Planner's Purse 2025 on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is...
During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising...
Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head...
From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing...
The 12th edition of Outdoor Advertising Convention started with a fired up note from the motivational talk by best-selling author and leadership coach Prakash Iyer, who...
Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-Ã -vis print, radio,...
Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.
Winning two AORs of east region, i.e. Mahesh Edible Oils and Khadim India Ltd, Ecosys plans to embark on the digital OOH pathways in a big...
Major brands in their respective categories are advertising through the metro train wraps of DMRC's yellow line.
With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
Karen has previously held board positions at 20 fast-growth businesses, mostly in the international technology sector, and across the investor...
In his keynote at the third edition of South India Talks OOH, C.K. Kumaravel, Co-founder and CMD of Naturals Salon...
The theme of the conference is ‘Beyond Billboards: Re-imagining OOH’
In his session, Mayank will explore how well-designed media structures can enhance brand perception, integrate with urban infrastructure, and support...
Set against the theme ‘Beyond Billboards: Re-imagining OOH’, South India Talks OOH will address how the medium can evolve in...
The panel will unpack why South India, which contributes 31% to India’s GDP and has consistently posted higher growth than...
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
