Media Planning & Buying
IPG Mediabrands retains Amazon global media account
The brand had launched a review this summer
IPG Mediabrands agency handling the media mandate is going to continue handling the Amazon account globally. The total account of $1 billion-plus global includes 360 degree marketing media planning & buying where the brand is estimated to spend Rs 1,000 crore alone in Indian market.
The review’s final round saw a Publicis Media conglomerate face off against a “holistic solution” group consisting of teams drawn from multiple IPG agencies including Initiative.
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Jasleen Kaur elevated to Head of Marketing at Bata India
Ob & Gob serves up a giant sundae moment with motorised billboard at Juhu Beach
Zepto and Philips take festive fashion and garment care to the streets with a live-steaming billboard
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Puma becomes PVMA for PV Sindhu
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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PeopleJasleen Kaur elevated to Head of Marketing at Bata India
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Talks OOH“OOH needs to reinvent itself to stay relevant”
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UncategorizedZepto and Philips take festive fashion and garment care to the streets with a live-steaming billboard
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Creative ConceptsOb & Gob serves up a giant sundae moment with motorised billboard at Juhu Beach