Media Planning & Buying
IPG Mediabrands retains Amazon global media account
The brand had launched a review this summer
IPG Mediabrands agency handling the media mandate is going to continue handling the Amazon account globally. The total account of $1 billion-plus global includes 360 degree marketing media planning & buying where the brand is estimated to spend Rs 1,000 crore alone in Indian market.
The review’s final round saw a Publicis Media conglomerate face off against a “holistic solution” group consisting of teams drawn from multiple IPG agencies including Initiative.
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G3 Media joins COMMB to strengthen OOH presence in Canada
Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow
DDX Asia is back with its 3rd edition to be held in Mumbai on February 12 and 13, 2026
Vyoo to showcase AI-Powered OOH measurement at OAC 2025 Expo
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
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‘OOH is an important channel to connect with corporate audiences’
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OACCEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAAPernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAAGeneral Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels
