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LG launches new OOH display solutions for Indian market

By Bhawana Anand - August 29, 2019

Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market

LG ElectronicsLG Electronics, a leading electronics major in India, launches a new outdoor digital display product line as a part of its B2B segment to cement their presence in the Indian OOH display market. Titled techTALK 2.0, the event showcased a wide range of LG’s flagship B2B products, developed using the finest technologies and breakthrough innovations. The product like up includes 130 All-in-One LED screens- launched world widely including India, Transparent OLED- an international product and New Outdoor Display i.e. specifically designed for the Indian market at a Grand Technology seminar in Delhi.

With new launches, the company is looking to provide display solutions to all segments of vendors upgrading their offerings with digital technologies at affordable prices and long-lasting services. The company is also organizing seminars to educate their clients about a bouquet of possibilities and opportunities. These products will be starting to deliver from September onwards.

LG ElectronicsAt the launch Ravinder Zutshi - Senior Director B2B- LG Electronics India said “At LG our products are built with state-of-the-art technology and innovation especially tailored to maximize business' potential. We are launching a range of new models today for all business spaces. Enterprise response has been very positive for LG B2B segment and with this new range we will further strengthen our position.”

On the occasion, Hemendu Sinha, Vice President &Business Head, B2B, LG Electronics India said, “At LG, we strive to introduce the best of innovation and technology solutions to our consumers. The B2B Technology Seminar is one such endeavor from LG that is aimed in this direction. This show is a medium for us to showcase the latest innovations added to our B2B segment to our customers, which is of great importance to our overall business vision. The first-hand experience to witness these products helps them find the latest solutions for their needs, while we at LG, get an opportunity to connect directly with our users. With Industry’s strongest product portfolio, the growth rate for LG Electronics B2B business has been over 30% and we are targeting to cross a turnover of 2000 Cr by the end of 2019."

The LG 130 All-in-one LED Screen features a 130-large screen with no seam or bezel. Its large size and superb picture quality supported by HDR10 presents accurate and vivid colors to viewers, while fully captivating them with Surface Sound driven by 162W 36 embedded sound units. The LED Screens can be easily installed in various setups according to business needs – a wall mount for sleek interior or a stand set up to keep it in front of the window. It also allows the user to easily access the settings, such as picture mode, volume etc. using a remote control instead of needing to connect to a PC. The LED screen has been certified Crestron Connected® for a higher level of compatibility with professional AV controls.

LG Transparent OLED signage55EW5F, internationally established format has also been brought to the Indian market. LG’s OLED technology, featuring self-lighting pixels, maintains accurate and vivid colors even when the display becomes transparent. LG Transparent OLED signage delivers a clear picture quality in all parts of the screen, even from wide viewing angles. Boasting vivid and clear colors with high transparency (38%), much higher than conventional LCD transparent displays, provides valuable information about as well as visual enhancements to objects placed behind it, giving viewers an impressive “wow” factor. It is designed as a semi-assembled display, meaning you can install it in various ways to fit into existing structures and spaces. The tempered front glass protects the screen from external impact.

LG ElectronicsWith a slim & robust design, the IP-Rated Outdoor Display, XE4F series (55/49), can be easily installed to meet the customers’ needs under external environments that require complex installation conditions. The XE4F series possess powerful brightness of 4,000nits, providing clear and vivid picture quality even under direct sunlight. IPS technology provides better control of the liquid crystals, which in turn allows the screen to be viewed at virtually any angle. By adding more LED units, XE4F operates brighter at a lower temperature and enables clear visibility even when the viewer is wearing polarized glasses. The display is sealed with IP56 design and laminated front glass for reliable operation and optimum protection

The new Window facing XS4F series (55/49), can be installed at indoor places, supports Quad Core SoC* which can execute several tasks at the same time without a separate media player. In addition, webOS 3.0 platform enhances user convenience with Intuitive UI and simple app development tools.

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