Zero Degree bags rights for premium mobility hub in Kochi

Kerala-based OOH company Zero Degree has bagged the rights for out of home properties at the premium and happening Vyttila Mobility Hub in Kochi. The Vyttila Mobility Hub Society was formed under the chairmanship of the Hon’ble Chief Minister of Kerala as India’s first Mobility Hub having integration of various modes of Transport viz., land, water and air. Zero Degree has bagged the rights from the Mobility Hub Society for a period of three years. Says Dany Antony, MD, Zero Degree, “The Vyttila Hub is a very important Hub in Kerala. Most people inside the city also have to pass by it now because of the Metro work. Thus it offers very good branding potential. THE OOH properties here are mainly small format and we are primarily focusing on the private bus networks’ terminals at the Hub.
 
The OOH properties in the bus station area, that covers an area of roughly 500 acres in the current phase, mostly include small format OOH properties consisting of 50 number of 3×5 double sided backlit pole kiosks, 14 number of backlit lampposts and 500 hand rails. Located near the NH 47 that connects to important cities in the state including the state capital and other important cities outside the state like Coimbatore in Tamilnadu, the Hub is a strategic location for branding. The Hub project is divided into phases and Phase I of the Mobility Hub includes a bus terminal with parking bays for buses that are not only part of the state owned transport corporation KSRTRC but also private buses.