OAC

WOO President Tom Goddard to address OAC 2024 in Bengaluru

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

Published

May 14, 2024

M4G Bureau

Globalisation of OOH business spawns new opportunities for cross-border investments in media and technology, as well as sets the ground for collaborations in diverse streams. Will this global approach to business influence the future course of Indian OOH, and open up new avenues for media operators and specialist agencies alike? Tom Goddard, President of World Out of Home Organization (WOO) will be sharing his perspective on this dimension, and aspects related to sustainability of OOH business in his address on the theme of ‘A new future for OOH: Driving cross-border Investments & Sustainability’ in the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26-27.

In this session, Tom will be speaking on how cross-border Investments and focus on sustainability will contribute to adoption of OOH best practices & OOH metrics across markets, leading to more client engagements, and how the OOH growth strategy itself needs to be balanced with the pursuit of sustainability goals.

Prior to assuming the role as President of the World Out of Home Organization, Tom was Chairman of Ocean Outdoor and has held senior executive roles in several leading OOH media businesses, including an eight-year stint from 2000 to 2008 as Chief Executive Officer at CBS Outdoor International.

He is also a Board Trustee of The London Irish Charity Foundation, is an active member of the World Presidents Organisation and lives in the West-End of London, where he lists theatre, art, fine dining, and rugby football amongst his leisure interests.