Times OOH & DIAL install largest video wall at T3
By Bhawana Anand - May 14, 2013
The Delhi Airport has furnished its digital kitty with this new interactive and largest video wall installed by Times OOH. Capturing premium audience, the wall has sensory technology which moves with the passenger movement.
Specifically designed for Apple, the video wall increases top of mind recall for their products in India, which is a focus market for the company. The wall innovatively displays Apple products while allowing for passive interactivity with the passengers. The site selection has been done strategically, considering the traffic coming from different sides of airport. Terminal 3 at Delhi Airport provides the right ambience and access to premium audiences for a brand like Apple, and hence was chosen for the execution of the campaign.
According to the agency, DIAL - the airport authority was very supportive in this and excited for the wall. This giant wall is certainly a game changer for TIMDAA and TIMES OOH, and will compel the outdoor industry to look towards innovative technological solutions as a standard for their clients.