In line with the tradition to provide clients with innovative solutions, TIMDAA, a joint venture between TIMES OOH and DIAL, has created the first ever interactive and largest video wall in India.  The video wall comprises of 28 screens with a display size of 8850 mm x 1026 mm placed at the domestic arrival pier junction catering to a 100% arriving traffic. The wall has sensory technology which moves with the passenger movement. "The video wall is a magnum opus that showcases the creative thinking and execution capabilities at TIMDAA in a manner never seen before. This initiative is one of many such innovative campaigns that are planned for this year, in line with our organizational objective of providing innovative solutions to our clients,” Rohit Chopra, CEO - TIMDAA.
 
Specifically designed for Apple, the video wall increases top of mind recall for their products in India, which is a focus market for the company. The wall innovatively displays Apple products while allowing for passive interactivity with the passengers. The site selection has been done strategically, considering the traffic coming from different sides of airport. Terminal 3 at Delhi Airport provides the right ambience and access to premium audiences for a brand like Apple, and hence was chosen for the execution of the campaign.
 
According to the agency, DIAL - the airport authority was very supportive in this and excited for the wall.  This giant wall is certainly a game changer for TIMDAA and TIMES OOH, and will compel the outdoor industry to look towards innovative technological solutions as a standard for their clients.