OAA 2023 entries submission deadline extended to May 25

In keeping with the overwhelming response to the Outdoor Advertising Awards (OAA) 2023 contest, the deadline for the entries submission has been extended by May 15, 2023 to May 25, 2023. The 10 additional days provided for the entries submission is expected to bring in an even greater number of entries into the contest, while also providing some elbow room for the teams working on the submissions to put in that extra effort to make their submissions that much more compelling.

The OAA 2023 contest is open in 7 categories and 23 sub-categories. Only OOH works executed from April 1^st, 2022 to May 31^st, 2023 will be eligible to participate in this year’s contest.

The entries, to be now submitted latest by May 25, shall have to be prepared in specified templates available on the OAA webpage. 

The ‘Brand’ categories comprise of 12 sub-categories covering:

• Automotive
• Clothing, Footwear & Accessories
• Consumer Durables
• E-commerce
• Financial Services
• FMCG
• Media & Entertainment
• OTT (Over The Top) Media Services
• Retail Brands
• Telecom
• Travel & Hospitality
• Other Categories that do not fall in the aforementioned sub-categories

The ‘Media Plan of the Year’ will be given in both National and Local sub-categories. 

The ‘Special Categories’ for OAA 2023 include:

• Innovation of the Year
• Best Use of Ambient Media
• Green Initiative
• Activation
• Digital OOH

Additionally, entries are also invited in the ‘International’, and ‘Public & Social Services’ categories.

The ‘Campaign of the Year’ will be selected by the Jury from among the entries submitted in the ‘Brand’ categories.

The entries will be judged in two stages – online and in-person Jury meets, by a Jury comprising highly accomplished brand marketers and creative heads who have deep knowledge of OOH advertising.

The Outdoor Advertising Awards (OAA) 2023 medals will be given away at the OAA 2023 Awards function to be organised at the state-of-the-art Manekshaw Centre, Delhi on July 29.